Skytypers create sky billboards: adverts 5 miles long that can be seen for 15 miles in any direction, nearly 400 miles in total. They have an extensive gallery of their past work (that I can’t link directly to, grr).

More and more companies are creating innovative, interesting and outlandish adverts, and in doing so are making their products, and advertising in general more appealing. Two great adverts at the moment are the Skoda Fabia advert, in which a car in created out of cake (great backstory), and the Absolut Vodka pillow fight protest. If only all companies were this innovative..